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From Lazy Environmentalist to Supercool: Real Climate Innovation That Wins
Summary
The conversation explores effective ways to communicate climate change narratives, emphasizing the importance of engaging people through solutions that resonate with their interests. The speakers reflect on their learning experiences, particularly a pivotal moment in 2006 that shifted their approach from lecturing to engaging audiences in a more relatable manner.
Contact:
Today’s guest is Josh Dorfman — CEO and host of Supercool,a media company spotlighting climate solutions that actually work. Josh is alsothe co-founder of Plantd, a carbon-negative building materials startup, andcreator of The Lazy Environmentalist, a media platform turned TV andradio series.Contact:
getsuper.cool/
www.linkedin.com/in/dorfmanjosh/Takeaways
Engaging narratives are crucial for climate communication.
Solutions should resonate with people's interests.
Adoption of climate solutions is more important than agreement.
Avoid lecturing; focus on engagement.
Personal experiences can illuminate broader issues.
Finding common ground is key to effective communication.
Excitement about solutions can drive change.
Lessons from past experiences shape current approaches.
Relatable stories can foster a connection to climate issues.
The shift in approach can lead to greater impact.
Chapters
00:00 Introduction to Sustainability and Josh Duffman
02:57 The Spark of Sustainability: Josh's Journey
05:48 The Lazy Environmentalist Era: Public Perception and Storytelling
08:26 Effective Storytelling in Sustainability
11:11 Transitioning from Storytelling to Startup Building
13:33 Innovative Solutions: The Planted Startup
16:43 Scaling Sustainable Practices in Business
19:22 Mindset Shift: From Awareness to Action in Climate Solutions
21:48 Decarbonization: The Urgency of Our Time
22:52 Winning Over Major Players: Building Trust and Credibility
26:38 Identifying Scalable Climate Solutions
31:12 The Age of Adoption: Embracing Existing Solutions
35:04 Innovations on the Horizon: The Future of Climate Technology
37:30 The Role of Experience in Climate Action
View all episodes
By Sustainability TransformationsSummary
The conversation explores effective ways to communicate climate change narratives, emphasizing the importance of engaging people through solutions that resonate with their interests. The speakers reflect on their learning experiences, particularly a pivotal moment in 2006 that shifted their approach from lecturing to engaging audiences in a more relatable manner.
Contact:
Today’s guest is Josh Dorfman — CEO and host of Supercool,a media company spotlighting climate solutions that actually work. Josh is alsothe co-founder of Plantd, a carbon-negative building materials startup, andcreator of The Lazy Environmentalist, a media platform turned TV andradio series.Contact:
getsuper.cool/
www.linkedin.com/in/dorfmanjosh/Takeaways
Engaging narratives are crucial for climate communication.
Solutions should resonate with people's interests.
Adoption of climate solutions is more important than agreement.
Avoid lecturing; focus on engagement.
Personal experiences can illuminate broader issues.
Finding common ground is key to effective communication.
Excitement about solutions can drive change.
Lessons from past experiences shape current approaches.
Relatable stories can foster a connection to climate issues.
The shift in approach can lead to greater impact.
Chapters
00:00 Introduction to Sustainability and Josh Duffman
02:57 The Spark of Sustainability: Josh's Journey
05:48 The Lazy Environmentalist Era: Public Perception and Storytelling
08:26 Effective Storytelling in Sustainability
11:11 Transitioning from Storytelling to Startup Building
13:33 Innovative Solutions: The Planted Startup
16:43 Scaling Sustainable Practices in Business
19:22 Mindset Shift: From Awareness to Action in Climate Solutions
21:48 Decarbonization: The Urgency of Our Time
22:52 Winning Over Major Players: Building Trust and Credibility
26:38 Identifying Scalable Climate Solutions
31:12 The Age of Adoption: Embracing Existing Solutions
35:04 Innovations on the Horizon: The Future of Climate Technology
37:30 The Role of Experience in Climate Action