This episode explores why B2B marketing teams need to shift their success metrics from leads and MQLs to tracking real revenue impact and ROI.

B2B marketing experts at Level explain how marketing and sales misalignment happens when teams have separate goals and metrics. They discuss why marketers need to analyze the full customer journey through hybrid attribution to demonstrate how their programs influence pipeline and closed-won deals.

Start embracing shared goals with sales and focus on revenue-based metrics to optimize spending and prove marketing’s value.