In this episode of Beyond the Shelf: The Product & Packaging Podcast, Laura Foti chats with Paul Nowak, Executive Director of GreenBlue, about the organization's efforts in advancing sustainable practices through education and collaboration.

Paul shares insights on GreenBlue's mission to accelerate a just and sustainable materials economy, highlighting their key programs like Sustainable Packaging Coalition (SPC) and How2Recycle. He discusses the challenges and opportunities posed by Extended Producer Responsibility (EPR) laws, emphasizing the importance of managing packaging data for compliance. Paul also touches on future trends in packaging sustainability, such as paperization and advanced recycling technologies. Additionally, he underscores the significance of diversity, equity, and inclusion (DEI) in driving innovative solutions for sustainability challenges. The conversation concludes with Paul's advice to choose courage over fear and take actionable steps towards sustainability goals while leveraging strategic partnerships.

To learn more about GreenBlue and its programs, click here or connect with Paul on LinkedIn.

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