What if the key to your next big leap isn’t another strategy but how you see yourself?

In this episode of WTF? Where’s the Fun?, we sit down with mindset and transformation coach Catherine Farquharson for a juicy conversation about identity shifts, self-image, and how to rewrite the internal programming that’s quietly shaping your results.

Catherine reveals how your self-image is the real driver behind your income, impact, and overall success. Too often, entrepreneurs focus on the external– impact, strategy, or business growth– without realizing that in order to expand, your self-image needs to evolve to match the next level.  We dive into how rewiring your self-image can help you break through those income ceilings and amplify your impact on the world.

In this episode, we dive into:

✨ Why your identity often lags behind when stepping into new roles—and how to bridge that gap.
✨The surprising connection between self-expression, impact and money (and how to align them in a heart-centred way).
✨ How to rewire subconscious beliefs so your big goals feel exciting and playful, not overwhelming.
✨ The truth about money paradigms and why your earning potential is truly limitless.
✨ The ripple effect of living unapologetically—and inspiring others to do the same.

From navigating career transitions to rocking bold colours and driving dream cars, this conversation will leave you feeling inspired to show up as your truest self. Get ready to lead with even more authenticity, fun, and ease.

HIGHTLIGHTS:
0:00 - Meet Catherine Farquharson!
1:14 - Defining what Catherine does: Mindset & transformation
3:32 - Business as an extension of self-expression
5:56 - Finding belonging in new spaces
8:10 - The power of stepping into discomfort
11:06 - How travel and new experiences foster growth
15:00 - Navigating identity shifts after major life changes
17:46 - Money paradigms and subconscious programming
20:11 - Why limitless earning potential challenges beliefs
22:07 - Money, impact, and authentic desires
26:02 - The value of spaces that celebrate your full expression
28:34 - Expanding impact through authenticity

RESOURCES:
Learn more about Catherine: https://www.mindsetcoaching.ca/

Follow Catherine on Instagram: https://www.instagram.com/catherine_farquharson/

Follow Catherine on Linkedin:

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LET'S HAVE SOME FUN:

• Learn more about the upcoming FunXperience Mastermind: https://funx.ca
• Explore Andrea’s keynote: The F Word: Life and Business Get to Be FUN!: https://andreaparkercoaching.com/speaking
• Grab the FREE Fun Journal: https://funx.ca/journal
• Apply for our FREE FunX Connection Call: https://funx.ca/community-call-application-funxperience

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