0:00 Intro

1:19 Bourbon Smash

• 2 oz Ben Holladay Bottled-In-Bond Bourbon
• 3/4 oz Honey-Cinnamon Syrup
• 3/4 oz Lemon Juice
• 3-5 Fresh Mint Leafs

1:38 Building a brand

2:27 Welcome Rachel Dignan (Design Manager)

3:02 Where it all starts

8:47 All the dead bourbon products

13:57 Quickly and slowly building different brands

18:32 Tweaking products to make them better

18:57 Everything that goes into the process

20:57 Before there was flat Kyle, there was flat Patrick

22:17 Storytelling makes all the difference

25:12 Coming from different backgrounds

30:42 Favorite memory from launch day

33:37 What else does Kyle make?

38:57 Favorite cocktail and bourbon? 

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