<p>Sarah and Dave dive into two big trends reshaping marketing: commerce-tainment and hyper-personalization. Discover how brands like Salesforce, Aldo, and Marriott are blending content, commerce, and AI to create engaging, one-to-one experiences.</p>
<p>If you want fresh ideas for building loyalty and boosting engagement, this episode is for you.</p>

Sarah and Dave dive into two big trends reshaping marketing: commerce-tainment and hyper-personalization. Discover how brands like Salesforce, Aldo, and Marriott are blending content, commerce, and AI to create engaging, one-to-one experiences. If you want fresh ideas for building loyalty and boosting engagement, this episode is for you.

From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott

The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels.

While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation.

If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.

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Marketing

The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.

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From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott

From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott