Perry Marshall is one of the most expensive copywriters and successful direct response marketers in existence. Dan Kennedy believes it’s “unforgivable” if you haven’t heard of him. Perry is best known for the number one best selling books on Google Adwords and Facebook advertising and diving deeper into the 80/20 principle than anyone in history.

In 2015 Perry released his controversial and groundbreaking Evolution 2.0 initiative and book which is attempting to break the deadlock between Darwin and Design and offers a $10MM prize for anyone who cracks the code on original intelligent design.

I recommend you go back and listen to episode one. Although we do spend some time reviewing material from that conversation, you’ll get a much better understanding of the proceeding topics on AI if you have the full picture.

Please Help me welcome Perry Marshall back to the show for part two of an incredible conversation about Evolution 2.0.