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We show why AI has become baseline for SMB competition and why service providers must evolve into managed intelligence partners. We map the four roles MIPs need to own and the risks of waiting as margins shrink and attackers speed up.

• 88% SMB AI adoption and rising budgets
• ROI linked to core goals and scale
• Compounding gains from automation and analytics
• Shift from MSP to MIP as transformation partner
• Four critical roles: infrastructure, data, security, optimization
• Risks of inaction: margin pressure, AI-boosted threats, lost position
• Reframing value as revenue multiplier, not cost center

MSPs are guaranteed to miss out on every opportunity they do not take.