This week on The ADOTAT Show, Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testament to the power of innovation and emotional intelligence in advertising.

During this episode, Erin opens up about her unique approach to marketing, including how she crafts campaigns that resonate deeply by mixing analytics with emotional storytelling. She shares the behind-the-scenes strategy behind Wingstop’s “Viva El Revolucion” influencer kits and how it grew their social reach by 1,000% overnight. Erin also tackles the debate over the relevance of traditional marketing metrics like impressions, why “omnichannel” is the industry buzzword she loves to hate, and how customer personas might just be the horoscopes of marketing.

But this episode isn’t just about numbers and strategy. Erin delves into her leadership philosophy, rooted in empathy and radical candor, and reveals the personal experiences that shaped her resilient and authentic approach to life and work. From her husband’s life-changing recovery to her own competitive ballroom dancing adventures, Erin shares how vulnerability, trust, and adaptability are essential both in the office and on the dance floor.

Pesach keeps things lively with irreverent questions like, “What’s the most obnoxious marketing trend you’ve ever seen?” and “How do you turn coconuts into currency on a desert island?” Erin answers with a mix of wit, wisdom, and candor, leaving listeners inspired and entertained.

Whether you’re a marketer looking to refine your craft or just someone who loves a great story about creativity, resilience, and shaking things up, this episode is for you. Tune in for a conversation that’s equal parts insightful, hilarious, and unforgettable.