Systems of Scale

From Manual Chaos to Repeatable Systems: AI for Hiring and Creative Briefs


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https://implementgpts.com/pestoolkit

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What happens when a video production agency stops “figuring it out as we go” and builds repeatable systems for hiring and pre-production using custom AI assistants?

In this episode, Jake Cross (Owner, Uncharted Film Co.) breaks down two real implementations:

  • A Hiring Assistant that helps define the role, write job descriptions, create onboarding plans, scorecards, KPIs, and a “daily winning formula”
  • A Pre-Production Assistant that compiles call notes and transcripts into a creative brief, then supports scripts, shot lists, storyboards, and interview questions aligned to the agency’s voice

If you run an agency or service business, this is a practical blueprint for using AI to:

  • save time on tedious backend work
  • improve candidate quality
  • create consistent project handoffs
  • make delegation easier with clear protocols


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Feel free to experiment with the tools that I built for Jake and his team:

Hiring Assistant GPT: https://chatgpt.com/g/g-68bb531b83108191868b6b8bb1b2a9c3-uncharted-film-co-hiring-assistant

Pre-Production Assistant GPT: https://chatgpt.com/g/g-68eeb8766b648191a7a3bd2bba27bfe5-uncharted-film-co-pre-production-assistant


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Jake’s Links:

- Website: https://www.unchartedfilmco.com/

- LinkedIn: https://www.linkedin.com/in/jake-cross-27547ab1

- Facebook: https://www.facebook.com/UnchartedFilmCo/


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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/

- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting


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Highlights:

00:00 Intro and context

00:57 Meet Jake Cross

01:11 Two AI assistants

01:52 Time constraint explained

03:49 Hiring before system

04:18 Role blueprint built

06:49 Pre-production challenge

08:15 Creative brief workflow

08:45 Scripts shots storyboards

11:28 Better candidate quality

13:32 Why outside help

14:47 Build process overview

16:51 Hiring system today

18:09 Pre-production before after

19:32 Scale without quality

20:23 Hard becomes easy

23:22 Founder time leverage

25:27 Who should use

31:53 Custom vs ChatGPT

34:31 Protocols remove prompting

34:55 Wrap and thanks

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Systems of ScaleBy Ian Gatzke