Richard Walsh and Brad Huebner explore Brad's transition from a Marine to a business coach, focusing on the handyman business's evolution and overcoming its stigma. They delve into marketing strategies, professional presentation, and scaling challenges for handymen and remodelers. The discussion highlights the importance of niche specialization and understanding profit margins across remodeling sectors. They emphasize the value of business identity, coachability, team-building, and leveraging external perspectives. The episode also covers historical coaching perspectives, handling problematic employees, and the significance of experiential wisdom, concluding with Brad's contact information and a sports analogy on hiring coaches.

(0:00) Introduction and Brad Huebner's journey from Marine to business coach

(3:33) Handyman business evolution and stigma

(9:09) Marketing strategies for handymen and remodelers

(14:03) Professional presentation and scaling challenges

(19:33) Starting and mastering niche businesses

(22:12) Specialization and profitability in niche remodeling

(32:01) Understanding profit margins in different remodel sectors

(37:26) Business identity and the value of being coachable

(41:07) Building teams and leveraging external perspectives

(46:22) Historical perspective on coaching and accountability

(51:01) Handling bad employees and the role of experiential wisdom

(54:16) Brad's contact information, free ebook, and importance of coaching

(55:14) Hiring coaches and the sports analogy wrap-up