Pardot Life Hacks

From Marketer to Consultant - Pardot Life Hacks - #33

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What does the journey look like for a marketing Pardot power user to become a consultant? What does it take to then become a Salesforce Marketing Champion?

A Salesforce 2020 Marketing Champion, Speaker, Writer, Trailblazer Community Mentor,  and Business Consultant l Marketing Strategist at Cheshire Impact, Morgan Wiedmann, shares her story from marketer to consultant and gives some top tips and career advice for how others can do the same.

 

Takeaways

  • Connected campaigns allow for multi touch attribution, giving the marketer full view into what the customer interacts with throughout their buying cycle, which in turn helps to pinpoint the ideal journey that leads to revenue.
  • Having a campaign hierarchy that matches your folder structure in Pardot helps to keep everything organized allowing for marketers to spend less time searching for assets that correspond to a particular campaign.
  • Networking and having conversations with other customers or end users is priceless. The Trailblazer Mentor programs is a great way to get connected and involved in the Trailblazer community.
  • Attend user groups and connect with your fellow trailblazers! Don’t be afraid to ask questions and bring new ideas back to your team.
  • Map out your Salesforce Pardot learning journey and celebrate the little wins along the way. Share your successes with the trailblazer community, because you never know the level inspiration you can help spread.

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    Useful Links

    • LinkedIn: https://www.linkedin.com/in/morganwiedmann/
  • Twitter: https://twitter.com/mwiedd

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    Shout Outs

    • 19:51 Darryl Praill
  • 21:52 New Hampshire B2B User Group
  • 27:30 Krista Santucci

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    Social

    • #MarketingChampions
  • #RevOps
  • #TrailblazerTalk
  • #Salesforce
  • #Networking
  • #AlwaysLearning
  • #PardotLifeHackers

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    Ways to Tune In

    • iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
  • Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
  • Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
  • iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
  • Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
  • YouTube - https://youtu.be/h0A5KuDSlv8
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