After working in marketing for huge brands like Pantone and discovering the pleasure and beauty of dates in her travels to Dubai, Kathryn Shah started Spring & Mulberry with her co-founder Sarah in 2022. Since then, Spring & Mulberry has been featured in numerous press outlets, developed 8 flavors of the chocolate bar and is sold in over 500 retail stores!

✨ We talk about:

Creating the right chocolate flavor

Designing the packaging and branding for Spring&Mulberry

Kathryn’s background in marketing and what led her to starting this business

The benefits of working at a large company before starting a business

Positioning for luxury brands

Benefits of trade shows and community events

✨ Connect:

Spring & Mulberry website: springandmulberry.com

Spring & Mulberry on Instagram: @spring.mulberry

Episode mention: Letter A

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Anna’s website: annamadeblog.com

Business email: [email protected]