What does it take to build an effective marketing and product team? Sophie Moule from Pi Datametrics, shares her experience and insights on bringing together these departments to work seamlessly together and drive success. Before heading the Product and Marketing Team of Pi, Sophie had a solid core foundation in marketing. Hear how this strength played out in developing products with the customer in mind.

Episode Outline and Highlights 

• [01:27] Sophie shares her career in marketing and how it laid the foundation for her current role in products.
• [05:30] Skills that Sophie carried forward from her marketing career.
• [06:55] Transitioning from marketing to a product role.
• [10:42] Bringing together a team of product and customer advisory boards.
• [16:30] The value of having clarity of your customer base to maximize your existing product. 
• [21:44] Sophie reveals growth factors for Pi Datametrics.
• [24:33] Sources in enhancing knowledge for product development roles.
• [26:45] What circumstances are ideal for product and marketing to sit under one leader?
• [28:30] How to build confidence when transitioning from marketing to product regarding technicality?
• [33:03] What benefits can an organization get from having a leader with a marketing background lead product development?

The Significance of Having a Customer-Driven Roadmap 

A key topic we covered is the importance of creating a customer-driven roadmap for creating a marketing framework and product development. Sophie shared her insights on what led to them creating a customer advisory board alongside their internal product advisory board. 

How to Transition from Marketing to Product

If you are in a marketing role and looking to transition into a role in product development, what can you do to build your confidence in transitioning smoothly? 

About Sophie Moule

Sophie Moule is the Head of Product and Marketing for Pi Datametrics, a global digital data intelligence company based in the UK. Before her current role, Sophie has core experience in marketing, including 10 years of experience in Performance Marketing across both B2B and B2C and 7 years of driving Product Marketing strategies in a growing SaaS business.

Resources Mentioned

• Good to Great: Why Some Companies Make the Leap and Others Don't
• EMPOWERED: Ordinary People, Extraordinary Products
• Inspired: How to Create Tech Products Customers Love

Rebecca Hastings, Founder and Director at The Lucent Group

Connect on LinkedIn: https://www.linkedin.com/in/hastingsrebecca/

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The Lucent Group Ltd website - https://www.thelucentgroup.co.uk/

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Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.