In this episode of Founders Future, with host Milan Kohut, we’re joined by Alyssa Moorhead, a four-time founder and fractional Chief Sales Officer who helps online businesses turn conversations into consistent revenue. Alyssa shares her journey from graduating at NYU and working in corporate marketing to building multiple businesses of her own, driven by an early realization that marketing without sales systems rarely delivers real results. She explains how her career evolved from marketing and freelancing into sales coaching—and eventually into done-for-you sales execution—after seeing founders struggle to convert leads into actual clients.

The conversation dives deep into Alyssa’s relationship-based sales philosophy and how she helps scaling founders—primarily female entrepreneurs—build predictable growth through daily conversations, disciplined tracking, and sales-driven content. She breaks down her approach to done-for-you lead generation, the strategic decision to simplify and restructure her core offer, and the lessons learned while scaling sales teams. Alyssa also shares practical insights on why volume, visibility, and face-to-camera content matter more than ever, and how intentional systems allow founders to scale revenue while protecting freedom, alignment, and long-term sustainability.