Carl Nelson, Co-Founder of Visual PNW, spent over a decade running national rollout programs for brands like Starbucks and McDonald's. Now he's applying those build-at-scale lessons to custom homes and remodels in the Seattle area. Carl explains why residential construction remains painfully inefficient, why the real bottleneck isn't design talent but materials and purchasing, and how he's building a client-friendly solution that ties selections, permitting, ordering, and jobsite delivery together.