Today on the Beyond Fulfillment Podcast, we have a truly inspiring story for you. My guest is Rocky Batzel, the innovative CEO and founder of SnapSlide. Rocky took an unconventional path, leaving medical school to pursue his entrepreneurial dreams. In this episode, we dive into his journey of inventing SnapSlide, a groundbreaking child-resistant closure that significantly reduces the force and dexterity needed to access medications, thereby helping millions, including his own grandmother. From overcoming numerous challenges and setbacks to successfully bringing his product to market, Rocky's story is a compelling testament to tenacity, innovation, and the drive to make a difference. Join us as we explore the genesis and evolution of Snap Slide and the lessons learned along the way. Whether you're an entrepreneur, inventor, or just need a dose of inspiration, this episode is one you won't want to miss.

Connect with Rocky on LinkedIn: https://www.linkedin.com/in/rocky-batzel-780a309a/

Takeaways:

• Rocky Batesell's journey from medical student to inventor highlights the importance of perseverance and commitment.
• The Snapslide closure was designed to help those with limited dexterity access their medications more easily.
• Overcoming skepticism from others proved crucial for Rocky in realizing his entrepreneurial vision.
• Listening to consumer feedback was essential in refining the Snapslide design and functionality.
• The transition from licensing to direct manufacturing allowed Rocky to maintain control over his product's development.
• Rocky emphasizes the significance of personal motivation in driving innovation and entrepreneurship.

Links referenced in this episode:

• fiverr.com
• snapslide.com

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