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From Media Relations to Multidimensional Storytelling: Jackie Thomson on the Evolution of Modern PR
In this episode of The Marketing Factor, I sit down with my colleague, Jackie Thomson, founder of Of Counsel, to explore the transformative world of PR. With more than 13 years of experience, Jackie shares insights into how PR has evolved from traditional media relations to a multifaceted practice encompassing storytelling, influencer partnerships, and purpose-driven events.
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By Marketing FactorIn this episode of The Marketing Factor, I sit down with my colleague, Jackie Thomson, founder of Of Counsel, to explore the transformative world of PR. With more than 13 years of experience, Jackie shares insights into how PR has evolved from traditional media relations to a multifaceted practice encompassing storytelling, influencer partnerships, and purpose-driven events.