Why do 95% of new products fail? Because they focus on features instead of customers. Discover how companies like Slack transformed from 'a messaging app for teams' to 'where work happens,' and Uber evolved from 'everyone's private driver' to 'get there, your day belongs to you.' Learn the process to craft value propositions that turn indifferent prospects into obsessed customers—by addressing real pain points instead of listing product specs. Stop being another 'meh' product and start creating must-have solutions.