Design leader Paul reveals how to transform raw customer satisfaction metrics into meaningful design decisions. Drawing from his experience at Expedia and a global logistics company, he shares a proven three-tiered approach to understanding what lies beneath the numbers. Paul demonstrates how leadership that focuses on uncovering human stories behind metrics leads to more impactful design solutions and significantly improved user experiences. This episode offers practical strategies for design leaders seeking to bridge the gap between quantitative data and qualitative insights.

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