In this episode of The Paradigm Concept, host Dr. David Rallis sits down with Dr. Mirela Memic, oral and maxillofacial surgeon and founder of Buckhead Oral Surgery in Atlanta. Dr. Memic shares her extraordinary journey—from leaving a war-torn country as a child, to serving in the U.S. military, to becoming a mother and opening a brand-new practice from the ground up.

Her story is one of discipline, resilience, and relentless forward momentum. She reflects on how military training shaped her approach to leadership, accountability, and teamwork; how immigration shaped her mindset around opportunity; and how the early months of building a de novo practice have tested and strengthened her resolve.

Together, they explore what it means to be the CEO of your practice, what actually drives early growth, how to build a culture from scratch, and why storytelling, patient experience, and personal authenticity matter more than ever. Dr. Memic also discusses the role her husband has played in the business, what it’s like raising a young child while launching a practice, and how she’s learned to balance discipline with vulnerability as a leader.

Her evolution—from trauma surgeon in the military to first-time practice owner—is a powerful example of what’s possible when grit meets opportunity inside the Paradigm ecosystem.

• From Bosnia to Buckhead: Dr. Memic’s early life in a war-torn country and how hardship shaped her perspective and drive.
• How military service built discipline: The structure, accountability, and expectations of military life—and how those lessons translate directly into running a practice.
• Trauma training at Joint Base Lewis-McChord: Years of 24/7 call, major trauma cases, and reconstructive surgery—and how that shaped her surgical confidence.
• Building a practice from scratch: The realities of opening a brand-new office in Buckhead, learning marketing for the first time, and navigating slow early weeks.
• Turning the corner: How her practice went from 1–2 new patients a day to 10+ once systems, consistency, and messaging clicked.
• The power of storytelling: Why patients respond to honesty, emotion, vulnerability, and a clear narrative about who you are and why you practice.
• Partnership with her husband: How blending personal and professional roles gives stability, marketing support, and shared ownership of the vision.
• Building and leading a team: Transitioning from military hierarchy to private-practice leadership—learning to coach rather than command.
• Motherhood and medicine: Navigating time, fatigue, and high expectations while raising a young child and launching a business simultaneously.
• Thriving inside Paradigm: How mentorship, culture, and the clinical-first structure accelerate new doctors and support their autonomy.
• Rapid iteration and change: Why perfection isn’t the goal—speed, adaptability, and decisive action matter more in the early stages of growth.
• Becoming a leader for others: Dr. Memic’s vision to mentor the next wave of doctors building their own practices.