What happens when you bring military discipline, strategic thinking and straight-talking honesty into the boardroom?

In this episode, Amy chats with Marcus Dimbleby, a former Royal Air Force officer who now helps businesses make smarter decisions, faster.

After 24 years in the military, Marcus transitioned into corporate coaching and consultancy, bringing with him a no-nonsense approach shaped by combat zones, critical thinking, and high-stakes leadership.

We talk about Applied Critical Thinking, Red Team Thinking, and why most business strategies fail before they begin.

Marcus shares what surprised him most when he left the military, how he helps leaders slow down to speed up, and why ineffective meetings are costing companies more than they realise.

He also reflects on his recent move to Cyprus, how Mediterranean life reinforces his principles, and why mindset, clarity and adaptability matter more than ever.

Key Topics Discussed:

• Marcus' journey from military to corporate life

• Slow down to speed up: How clear thinking upfront leads to faster, better decisions later

• Why most business strategies fail before they begin

• Discipline starts with self: Military leadership is built on responsibility and looking after your team

• Mindset drives results: Prioritise ruthlessly and lead with adaptability to thrive in change.

It's a wide-ranging, insight-packed episode from someone who's seen leadership from every angle.

For more information on Marcus:

LinkedIn https://www.linkedin.com/in/marcusdimbleby/

Effecitve Direction https://www.effectivedirection.com/