In this episode of Patient No Longer, Morgan Jones, Chief Strategy Officer at Duke University Health System, shares how strategic planning can move from “a paperweight on the shelf” to a living, breathing driver of change. Morgan and host Ryan Donohue explore why people, access, and growth are at the core of Duke’s strategy, the critical link between operations and strategy, and why meeting patients where they are is key to building trust. From innovation to brand and convenience, learn what it takes to make strategy matters for employees, patients, and the entire community.