In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include:  The transition from motion design to leading a consulting company. The growth journey of Root Insurance with Kevin's involvement. The importance of being a strategic partner rather than just a videographer. The art of understanding and addressing client pain points.  Key Takeaways   You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients. You'll gain insights into the challenges and rewards of transitioning roles within the video industry. You'll understand the significance of addressing client pain points and delivering tailored video solutions.  About Kevin Rapp Kevin Rapp has spent over 15 years in the video production industry, starting as a motion designer and now leading his own consulting company as Chief Creative Officer. He's spent time both at studios and in-house, helping Root Insurance grow from a 100 employee startup to an 1,800 person public company in 3 years. He also loves writing bios about himself in the third person. In This Episode   [00:00] Welcome to the show! [04:11] Meet Kevin Rapp [07:34] A new take on video investment [14:33] The “meal prep” view of video campaigns [20:36] Direction of content trends [22:11] System approach to making multiple use asset campaign [26:53] Guiding your clients [30:49] Video creators’ intuition [35:36] Building creative trust [40:56] Navigating how AI is changing the video landscape [43:30] Adding actual value to your customers [46:30] Connect with Kevin [50:25] Outro  Quotes "You are the expert. That's what people get wrong. You need to be in control, position yourself as the expert." "You realize that they don't want to buy video, they want to buy a result." "You need to flip the script. This is Sales 101, having great rapport, asking good questions, digging deep on what the actual struggles are." "Clients love taking control. That's where the whole like Studio Sherpas, like this, we want to be able to guide our clients." Guest Links Connect with Kevin Rapp on LinkedIn Links Download the PDF resource guide to Unlock the Power of AI   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

352. From Motion Design to Business Strategy: Kevin Rapp's Journey

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In this episode, we delve into the captivating journey of Zac Stracener, a filmmaker whose unique blend of creativity, community engagement, and dedication to storytelling has garnered attention both on and off the screen. From his beginnings crafting DIY films to his transition into feature-length productions, Zac shares insights into his creative process, the challenges he's faced, and the importance of fostering connections within the filmmaking community. Through his work, Zac not only entertains audiences but also sparks conversations about mental health and the power of storytelling to create meaningful impact. Join us as we explore the intersection of art, community, and personal growth with Zac Stracener.  Key Takeaways  The Power of Community in Filmmaking: Zac Stracener's journey underscores the importance of building connections within the filmmaking community. By collaborating with fellow creatives, sharing resources, and supporting one another, filmmakers can amplify their impact and bring their visions to life more effectively. Storytelling as a Tool for Social Change: Through his films, Zac Stracener addresses important social issues such as mental health, offering audiences a platform to engage with these topics in a meaningful way. His work demonstrates the power of storytelling to foster empathy, raise awareness, and spark conversations about pressing societal issues. Embracing Creativity and Innovation: From DIY filmmaking to larger-scale productions, Zac's journey highlights the value of embracing creativity and innovation in the pursuit of one's artistic vision. Whether it's finding inventive solutions to budget constraints or pushing the boundaries of traditional storytelling techniques, Zac's approach encourages filmmakers to think outside the box and explore new possibilities. Personal Growth Through Art: Zac's dedication to his craft has not only propelled his career forward but also fostered personal growth and self-discovery. Through the ups and downs of his filmmaking journey, Zac has learned valuable lessons about perseverance, resilience, and the transformative power of art. His story serves as an inspiration for aspiring filmmakers to embrace the challenges they face as opportunities for growth and self-expression.  About Zac Stracener Zac Stracener is a Director/Producer/Writer based in North Carolina. His work has been nominated for the Young Director’s Award at Cannes Lions and published by VARIETY. He has also created meaningful stories for The Northface, Freschetta and Jeld-Wen. Zac is well known for capturing raw, visceral human emotions and translating them into heart wrenching scenes and inspiring visuals. In This Episode  [00:00] Welcome to the show! [06:10] Meet Zac Stracener [12:52] Community and Mental Health [21:45] Writing a Feature Film [23:55] Film Clothing [26:55] Film Community [30:21] Advice for being a Creative [34:30] Outro  Quotes "Filmmaking is not just about telling stories; it's about creating connections with your audience and sparking meaningful conversations about important social issues." “In the world of indie filmmaking, collaboration is key. Surround yourself with passionate and talented individuals who share your vision, and together, you can achieve great things." "Every setback is an opportunity to learn and grow. Don't let challenges discourage you; instead, use them as fuel to propel yourself forward on your creative journey." "Art has the power to change hearts and minds. As filmmakers, we have a responsibility to use our platform to shed light on pressing social issues and advocate for positive change." "Never underestimate the power of storytelling. Whether it's through film, music, or literature, storytelling has the ability to inspire, educate, and unite people from all walks of life." Guest Links Find Zac Stracener online Follow Zac Stracener on Instagram | Facebook | TikTok | YouTube Follow Film Clothing on Instagram Links Find out more about 10xFILMMAKER   Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

384. Exploration of Mental Health and Movie Making with Zac Stracener

In this episode, we delved into the fascinating world of storytelling and entrepreneurship with Pat Taggart, a seasoned creative professional. Pat shared insights into his journey as a storyteller and entrepreneur, highlighting the importance of creativity, passion, and resilience in achieving success. We explored the intersection of business and storytelling, uncovering how effective narratives can drive engagement and connect with audiences on a deeper level. From discussing the evolution of storytelling in the digital age to sharing practical tips for aspiring entrepreneurs, this episode offered a rich tapestry of wisdom and inspiration for anyone looking to harness the power of storytelling in their endeavors. Key Takeaways  Storytelling is a Powerful Business Tool: Pat Taggart emphasized the significance of storytelling in entrepreneurship, showcasing how compelling narratives can captivate audiences, build brand identity, and drive business success. Authenticity Matters: One key takeaway was the importance of authenticity in storytelling. Pat highlighted the value of genuine, heartfelt narratives that resonate with audiences on a personal level, fostering trust and connection. Adaptability is Essential: As the digital landscape continues to evolve, entrepreneurs must stay adaptable and innovative in their storytelling approaches. Pat discussed the need to embrace change, experiment with new mediums, and tailor narratives to suit diverse platforms and audiences. Passion Fuels Success: Finally, passion emerged as a driving force behind entrepreneurial endeavors. Pat's journey underscored the importance of pursuing projects that align with one's passions and values, as genuine enthusiasm can fuel creativity, resilience, and long-term success.  About Pat Taggart  Pat Taggart is the Founder & Chief Creative of SkyBlue Creative, a video storytelling team based in Philadelphia PA.  Pat is allergic to traditional corporate videos with their stiff scripts and choreographed handshakes. Trusting that the story already exists and doesn’t need to be created, Pat’s sole focus on production day is making his clients comfortable to share their story with authenticity. He’s a husband, a father of two, loves hockey, hates coffee and is currently working on a documentary about the greatest (and craziest) annual radio contest of all time.   In This Episode  [00:00] Welcome to the show! [05:36] Meet Pat Taggart [10:55] What is a mastermind group? [13:24] The Abundance Mindset [19:47] Don’t be afraid to step out [21:40] Building a business vs building a job [23:33] Telling the story that already exists [27:23] Freedom through delegation [31:07] The secret to getting raving reviews [35:42] Connect with Pat [36:47] Outro  Quotes "Success isn't just about reaching the destination; it's about enjoying the journey along the way." "Innovation thrives on the edge of discomfort." "Challenges are just opportunities in disguise." "The most valuable lessons often come from unexpected sources." "True leadership is not about being in control; it's about empowering others to reach their full potential." Guest Links Find Pat Taggart online Connect with Pat Taggart on LinkedIn Links Find out more about the Studio Sherpas Mastermind group Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

383. The Art of Business and Creativity: Insights from Pat Taggart

In this engaging episode, we dive into the often-overlooked world of contracts and legal protections for creative entrepreneurs with Ashley Fillingim, the managing partner at Sandstar Law, LLC, and president of Kick Ash Life, LLC. From the picturesque setting of a beachside location, Ashley shares her journey from a traditional legal career to discovering her passion for helping solopreneurs and small business owners navigate the complexities of legal protection. She emphasizes the importance of contracts not just as legal necessities but as foundational tools for building and sustaining healthy business relationships. Key Takeaways  Contracts as Relationship Tools The Importance of Legal Structure for Business Ownership and Rights of Creative Content Regular Contract Review and Update  About Ashley Fillingim Ashley Fillingim believes in legal confidence, simplified. She helps business owners establish solid foundations, protecting coaches and creators with legal ease, not legalese. After two decades at a top-tier international law firm, Ashley walked out of the office high rise, trading high heels for flip flops and beach sunsets–now empowering business owners to advocate for themselves and to protect the relationships at the core of those businesses. In This Episode  [00:00] Welcome to the show! [03:42] Meet Ashley Fillingim [04:45] The love language of contracts [12:49] Keep your contracts updated [21:18] Using AI for contracts [23:34] Contracts for small businesses [42:55] Connect with Ashley [44:23] Outro  Quotes "Contracts are really about relationships. They're relationship builders in that they help us get really clear at the beginning of a relationship, how we're going to go on." - Ashley Fillingim  "You can have a separate LLC for your business... It's super important to, like you said, keep your business assets and your personal assets separate." - Ashley Fillingim "Who owns what's produced? Is your name on it anywhere? Do they get to slice and dice it later? Can you use it for promotional purposes?" - Ashley Fillingim "Every six months, at least every year, go back to your contract and take a look at it and make sure everything you learned, all the tough things that you learned in the last year are now taken care of in that contract." - Ashley Fillingim "The bigger your business gets, the more exposure you have, the bigger the contract is, the more money that's coming in from one particular client, the bigger your exposure." - Ashley Fillingim Guest Links Follow Ashley Fillingim on Instagram Connect with Ashley Fillingim on LinkedIn Go to KickAshLaw.com for templates, training, and resources (use this link for the discount) ashley@sandstarlaw.com for legal advice, etc. KickAshLife podcast & blog (unrelated to law) Links Find out more about the 10xFILMMAKER Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

382. Legal Contracts for Creative Entrepreneurs: A Conversation with Ashley Fillingim

Welcome to another episode of our podcast where we dive deep into the art of creating meaningful connections and unforgettable gatherings. Today, we're thrilled to have Nick Gray, the visionary founder of Museum Hack and the brilliant mind behind the book "The Two-Hour Cocktail Party," join us for a conversation that promises to reshape your approach to hosting. Key Takeaways  The importance of hosting events to build networks and bring people together. Creating personal and memorable experiences by hosting events at one's home. Utilizing specific structures and icebreakers to facilitate engagement and connection at parties. The impact of personal invitations and the concept of 'mixing buckets' to foster diverse connections.   About Nick Gray  Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”  In This Episode  [00:00] Welcome to the show! [05:52] Meet Nick Gray [13:34] Starting out with Hosting [15:28] Hosting as a business strategy [17:11] The formula [23:46] You CAN get better [25:52] Example case study [31:40] Getting people to show up on time [33:02] The impact on your network [39:34] Connect with Nick [40:58] Outro  Quotes  “I'd rather have someone leave my party hungry rather than bored.” - Nick Gray “You’ve got to mix the buckets. Not everybody is going to become best friends, but there will be some people who hit it off that are going to blow your mind.” - Nick Gray  “I have a whole chapter dedicated to why you should host at your home. When you host in your home, it is such a vulnerable act to bring someone into your personal space and it really shifts the relationship.” - Nick Gray Guest Links   Find Nick Gray online Follow Nick Gray on Instagram | Facebook | Twitter | TikTok | YouTube Connect with Nick Gray on LinkedIn The 2-Hour Cocktail Party, by Nick Gray Party Reminder Messages: The 3 You MUST Send How to Host a Party in a Small Apartment Where to Throw a Party? Ideas and Venues for 2023 Party Times: Start, End, & Best Times  Icebreaker Name Tags: Examples and How to Do It RIGHT How to Host an Event: Parties & Networking  Icebreaker Activities for Your Next Event Friendship Recession Website 7 Small Trade Show Booth Ideas for 2023 Links  Download the PDF resource guide to Unlock the Power of AI  Find out more about the Onward Summit  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

380.  Learn The Two-Hour Cocktail Party Blueprint to Grow Your Business with Nick Gray

In this inspiring episode, Ryan Koral is joined by Mike Gingerich, an entrepreneur, author, fitness addict, and globally minded business guy. Broadcasting from Costa Rica, Mike shares his mission of "Add Value, Be Uncommon," emphasizing how personal missions can guide professional endeavors. Mike talks about the transformative power of taking vision trips to places like Ecuador, enhancing his business perspective, and fostering a deeper understanding of impact beyond profitability. He encourages entrepreneurs to think about their legacy, the balance between profit and purpose, and the enrichment that comes from contributing positively to people and the planet. Key Takeaways  Embrace a mission that transcends personal and professional life to guide your actions and business decisions. Vision trips can provide new perspectives on impact, encouraging a holistic approach to business that includes profit, people, and the planet. The importance of reflecting on the legacy and broader impact of your work, challenging yourself to contribute meaningfully to the community and the world.  About Mike Gingerich Entrepreneur, author, fitness addict and globally minded business guy who seeks to live a life of impact that is uncommon.  I actually have "Add Value and Live Uncommon" tattooed on my body! In This Episode  [00:00] Welcome to the show! [04:24] Meet Mike Gingerich [06:46] Developing your mission [09:12] Global impact [15:55] The three P’s [18:57] Finding a deeper purpose [22:09] The Power of Generosity [25:14] From transactional to value [28:50] Connect with Mike [31:55] Outro  Quotes "I have my mission tattooed on my body, 'Add Value, Be Uncommon' — a daily reminder of my purpose." "Running a marathon in northern Iraq to raise funds was one of those uncommon steps that define my mission." "A vision trip to Ecuador transformed my understanding of impact, highlighting the power of microfinance in empowering at-risk communities." "It's about how we can add value not just through transactions but through every interaction and relationship we build." Guest Links The 3P Impact Community Follow Mike Gingerich on Instagram | YouTube | Twitter Follow iGive Global on Instagram Links Find out more about 10xFILMMAKER    Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

352. From Motion Design to Business Strategy: Kevin Rapp's Journey

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