In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands.

Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing key brand attributes and standing out in the market.

The discussion also delves into using both online and offline channels strategically for brand-building, the evolution of consumer habits, managing competitiveness, and creating a distinctive brand reputation. #marketing #tech #consumerbehaviour #marketplace

Chapters:

0:00 Atomberg's Rise in the Innovation Game

00:18 Introduction

01:29 Innovation at Atomberg

04:01 Category Innovation

06:04 Problem solving for consumers

08:33 Consumer Evolution

10:55 Importance of Distribution & Production

12:03 Brand Building

17:18 Overstating Benefits in Marketing

18:09 Media & Content as a Growth Tool

19:24 Creating a Digital First brand

22:18 Role of Marketplaces

26:29 Leveraging Influencers & Creators

27:44 Educating the Consumer

29:20 Arindam's Journey at Atomberg

34:00 Interactions - Offline & Online

36:30 Advice to disruptive brands

39:10 End of Episode