Gary Reynolds started out as a musician, left for the West Coast to try songwriting, then followed his entrepreneurial instincts back to Wisconsin. His idea of connecting emerging bands with big company sponsors got him his first client, Miller Brewing. His idea of using his band support network of 300 representatives on campuses across the country to market tech products got him his second client, Apple Inc. Today, Gary is considered a pioneer in experiential marketing. He sold his company, New