What does it really take to raise millions while staying true to your brand?

In this episode of Tash Talks, Tash is joined by Eva Alexandridis, co-founder of luxury skincare brand 111SKIN, and Lemon Fuller, founder of Gen Z underwear disruptor Lemonade Dolls.

Eva shares how 111SKIN evolved from a space science innovation into a global skincare powerhouse stocked in Harrods and loved by celebrities — and how she’s navigated investor expectations while staying laser-focused on brand equity.

Lemon brings the energy with her unfiltered take on pitching in her pants (literally), turning rejection into rocket fuel, and why being mission-driven is her biggest asset when raising funds.

If you're building a brand and thinking about investment — or just want a front-row seat to two powerful, honest founder journeys — this one's for you.

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