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From NASA to Viral Entrepreneur: How Jacob Kirstein Built Chappy and Terra
What do you do when your startup gets scammed out of $7,000?
If you're Jacob Kirstein, you double down, find a new manufacturer, and build a viral brand that’s now selling thousands of vacuum-insulated cosmetic containers — and launching its own line of floating backpack coolers.
In this episode, Jacob Hicks sits down with inventor and entrepreneur Jacob Kirstein, the founder of Chapie and TERA, to explore the wild ride from NASA and SpaceX engineer to multi-product e-commerce success story.
🔥 Inside this episode:
The viral TikTok that launched a million-dollar brand
How to de-risk overseas manufacturing (and bounce back from a scam)
Why you should test cheap, fail fast, and learn quickly
Building systems around experimentation, rebranding, and customer feedback
How content creators and TikTok Shop are changing the game for product-based businesses
Whether you're an aspiring founder, a product designer, or just obsessed with cool innovations, this is a masterclass in building with grit and strategy.
🔗 Connect with Jacob Kirstein
Instagram: @jacob.kirstein
Chapie Products: Chapie
TERA Products: TERA
#JacobKerstein #Chapie #TERAGear #PurposeDrivenProgress #ProductInnovation #EcommerceTips #TikTokShop #StartupResilience #ConsumerGoods #CoolioCooler #ContentStrategy #FoundersJourney
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By Jacob HicksWhat do you do when your startup gets scammed out of $7,000?
If you're Jacob Kirstein, you double down, find a new manufacturer, and build a viral brand that’s now selling thousands of vacuum-insulated cosmetic containers — and launching its own line of floating backpack coolers.
In this episode, Jacob Hicks sits down with inventor and entrepreneur Jacob Kirstein, the founder of Chapie and TERA, to explore the wild ride from NASA and SpaceX engineer to multi-product e-commerce success story.
🔥 Inside this episode:
The viral TikTok that launched a million-dollar brand
How to de-risk overseas manufacturing (and bounce back from a scam)
Why you should test cheap, fail fast, and learn quickly
Building systems around experimentation, rebranding, and customer feedback
How content creators and TikTok Shop are changing the game for product-based businesses
Whether you're an aspiring founder, a product designer, or just obsessed with cool innovations, this is a masterclass in building with grit and strategy.
🔗 Connect with Jacob Kirstein
Instagram: @jacob.kirstein
Chapie Products: Chapie
TERA Products: TERA
#JacobKerstein #Chapie #TERAGear #PurposeDrivenProgress #ProductInnovation #EcommerceTips #TikTokShop #StartupResilience #ConsumerGoods #CoolioCooler #ContentStrategy #FoundersJourney