Transitioning Leadership: Anita discusses her approach to understanding PPTA's unique culture and the importance of connecting with each team member. Her focus on bridging the gap between the U.S. and European teams underlines her commitment to a cohesive global strategy.

Industry Deep Dive: Understanding the critical role of plasma collection centers and the production of lifesaving therapies for rare diseases was a priority for Anita. She emphasizes the significance of educating the public and stakeholders about plasma-derived therapies.

Effective Communication and Strategy: Drawing from her extensive background in journalism and communications, Anita stresses the importance of communication, not just for messaging, but for inspiring action and fostering a culture of active listening and strategic thinking within the organization.

Board Collaboration: Navigating PPTA’s unique governance structure, Anita has worked closely with various boards to align on shared goals and strategies, emphasizing the importance of one-on-one interactions and strategic planning.

Navigating Change: Whether it’s the transition to a more Washington, D.C.-centric location or adapting to a hybrid work model, Anita shares how transparency and strategic planning are key to managing change effectively.