Ever wondered what separates professional video production from smartphone footage? Jill Richardson, founder of Living Large Productions, brings decades of Orange County production experience to answer this burning question and more.

Jill's journey from aspiring news reporter to established video production professional reveals how she discovered her sweet spot at the intersection of creativity and business. Her Orange County-based company specializes in corporate productions spanning testimonial videos, CEO interviews, how-to videos, animation, and broadcast commercials. This versatility has allowed her to build lasting client relationships across numerous industries throughout her career.

The conversation tackles one of the biggest myths in modern video production: that anyone with a smartphone can create professional-quality content. Jill explains why experience, consistency, and production value matter more than ever in a world flooded with amateur content. She shares candid insights about the challenges of finding new clients in today's competitive landscape while offering practical wisdom about marketing investment. "Do you advertise first and then get busy, or vice versa?" she asks, before emphasizing that marketing remains essential regardless of budget constraints.

Beyond business talk, we discover Jill's appreciation for Southern California living and community engagement. Her passion for helping businesses tell their stories effectively shines through as she discusses her approach to creating value for clients across various budget levels. Whether you're a business owner considering professional video production or simply curious about what happens behind the camera, this conversation offers valuable perspective on the enduring importance of quality content in the digital age.

Connect with Jill through her weekly production tips on LinkedIn and social media channels as Living Large Productions, or visit livinglargeproductions.com to learn more about elevating your brand through professional video production.