Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists is redefining success by building dedicated fanbases with focused, niche strategies. This panel will discuss how depth over breadth can yield significant rewards, highlighting case studies of artists who have thrived by embracing niche markets. Discover why, now more than ever, going niche can lead to major impacts in music. Speakers: Nabil Ayers, Leah Chisholm, Charlie Harding, Meng Ru Kuok

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