This episode explores a phase many capable CEOs quietly experience — when the business isn't failing, but it's getting heavier every week.

There's no crisis. Revenue exists. The team is capable.

And yet, leadership feels fragmented, focus is harder to maintain, and everything starts to feel urgent.

In this episode of The CEO Shift Show, Carol Surbey walks through a real client case study that reveals why this phase is so often misdiagnosed as a marketing or lead problem — when it's actually a leadership focus and alignment issue.

You'll hear:

• Why businesses can feel heavy even when nothing is technically broken

• How urgency slowly replaces intention in CEO decision-making

• The subtle drift from owner back into operator mode

• Why reconnecting to purpose restores clarity faster than new tactics

• How structure should support leadership — not suffocate it

This conversation isn't about doing more or pushing harder. It's about resetting how you lead so the business stops depending on your constant presence.

If your business feels louder, heavier, or more demanding than it used to, this episode will help you identify where leadership needs to shift — and how clarity creates momentum again.

👉 Start with clarity. Download the free CEO tools here: https://carolsurbey.com/free-tools-and-resources