The Behavioral Divide with Hal Hershfield

From Numbers to Meaning: Rethinking Risk Communication


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Quantifying risk with hard numbers and statistics is a logical first step to improving others’ understanding of potential outcomes, but there are ways we might do even better. There’s a science to risk communication born from years of research that identifies effective strategies for bringing meaning to risk conversations with people of varying backgrounds and numerical abilities. 

On this episode of The Behavioral Divide, presented by Avantis Investors®, UCLA Professor Hal Hershfield speaks with Professor Ellen Peters from the University of Oregon and Mark Meredith, a certified financial planner and founder of Meredith Wealth Planning. Together, they dive into findings from the research and practical application to uncover methods for better risk communications.

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Hal Hershfield is not affiliated with American Century Investments.

Important Disclosures

The views expressed in this presentation are the speaker’s own and not necessarily those of American Century Investments. This presentation is for general information only and is not intended to provide investment, tax or legal advice or recommendations for any particular situation or type of retirement plan. Please consult with a financial, tax or legal advisor on your own particular circumstances.

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The Behavioral Divide with Hal HershfieldBy Avantis Investors

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