In this episode, join us live from FinCon 2023 as we delve into the fascinating journey of Pete McPherson, the brain behind 'Do You Even Blog'. Once a dedicated CPA/Accountant, Pete swapped spreadsheets for the written word, transforming his passion for blogging into a full-time career. From his initial plunge into the blogging world in 2010 to eventually leaving his well-paid corporate job, Pete's journey is a testament to following one's heart and defying conventional norms.

Listen as Pete candidly shares the trials and triumphs of his blogging journey, including the daunting challenge of starting over 40 businesses before finding his true calling. Learn how he managed to build an engaged community around his blog, turning his idealistic entrepreneurial dreams into a reality.

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