Business Buffet

From Obscurity to Spotlight: Mary Sue's Trade Show Triumph


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In this episode, we share the inspiring journey of Mary Sue, a small business owner of "Pawsh Pooches," a dog washing business. Struggling with brand visibility, Mary strategically uses her exhibition at a local trade show, ingeniously designed booth, and well-crafted qualifying questions to identify potential customers. Her prompt follow-up strategy post-event reinforces her brand image and boosts customer acquisition. Mary's persistent efforts transform her obscure local business into a recognized name in her town, demonstrating the power of trade shows for small businesses. Tune in for more on maximizing brand visibility and customer engagement.

Sponsor:

From expert website development to impactful audiobook production, professional voice overs, and compelling commercials, Zenith Exhibits is a game changer for small businesses and nonprofits. They also offer strategic marketing assistance and trade show consulting. Tune in to discover how Zenith Exhibits can amplify your brand’s voice and visibility. Learn more at www.zenithexhibits.com or call (208) 209-71

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Business BuffetBy Ed Bejarana

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