What happens when you can’t attend the conference you’ve been dreaming about?

For Eric Dreshfield, the answer was simple: create his own.

In this inspiring episode of the Life Sciences Sales Lab, host Shannon J. Gregg sits down with Salesforce legend Eric Dreshfield to explore how authentic relationships, curiosity, and community-building transformed his career.

Eric shares his remarkable journey from attending local Salesforce user groups to founding Midwest Dreamin'—a grassroots conference that sparked a worldwide movement of Dreamin’ events. Along the way, he reveals how networking led directly to career opportunities in life sciences and why helping others has become the cornerstone of his personal brand.

This episode is packed with practical insights for anyone looking to grow their career, expand their network, and turn one idea into a lasting impact.