In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing.

Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data.

They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world.

🎥 Watch the UB-I Video

https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW

🔗 Learn More and Level Up with Uberall Academy

https://academy.uberall.com

🔗 Discover What’s Driving Consumers’ Local Choices

https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en

🔗 Discover Location Performance Optimization

https://get.uberall.com/location-performance-optimization/

⏱ Timestamps

00:00 – Intro

01:12 – Why Call Tracking Still Matters in a Digital-First World

03:45 – Turning Conversations into Data-Driven Insights

06:21 – Connecting Offline and Online Journeys

09:18 – How AI Is Changing Call Intelligence

12:42 – Attribution: What Really Drives Conversions

15:33 – Balancing Automation with Human Connection

18:05 – Multi-Location Challenges and Opportunities

20:17 – Final Advice: Make Every Call Count

🏢 Follow Uberall on LinkedIn

https://www.linkedin.com/company/get-uberall/

👤 Connect with Chris on LinkedIn

https://www.linkedin.com/in/christodd09/

🎙️ Connect with Christian on LinkedIn

https://www.linkedin.com/in/christianarriola/

Learn more about CallTrackingMetrics:

https://www.calltrackingmetrics.com/

Visit us at: https://www.uberall.com

#calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence