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From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
- Marketing focus by stage of growth
- How do you balance performance marketing and brand/organic marketing?
- How do you balance the marketing for end-users vs decision makers?
- Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
- Ventures Together
- Alma Angels
- Seae Ventures
Book recommendation:
On Identity by Amin Maalouf
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By Anita Moorthy
5
2020 ratings
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
- Marketing focus by stage of growth
- How do you balance performance marketing and brand/organic marketing?
- How do you balance the marketing for end-users vs decision makers?
- Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
- Ventures Together
- Alma Angels
- Seae Ventures
Book recommendation:
On Identity by Amin Maalouf