Customer satisfaction is a tool that can be used to gauge quality and performance management systems by measuring the degree of satisfaction that customers have with the organization and its products, services, and values. There is the need to consider the feedback from customers that determines whether or not you have met their specified requirements.

Customer satisfaction can be configured to suit the different value layers, degrees of quality, and performance of an organization from minimum to maximum. The acquired data and information concerning customer requirements changes in assemblies and feedbacks from dealers and distributors, who market and sell products. The overall data is used to find out customer’s evaluations about performance and quality with regards to their requirements.

Organizations need to focus on enhancing customer requirements that include customer satisfaction, customer experience, speech, and sentiment characteristics, and others, which should be incorporated into business requirements. Maintaining this focus requires an Integrated Customer Requirements Management Technique that is based on value and vision.

My Integrated Customer Requirements Management model highlights the above features. It is used to measure and determine the optimum customer requirements, customer satisfaction, and customer experience with real-time data towards maximum achievable revenue, retention, and returns at minimum cost.