Justin McWilliams stops by to talk about what it looks like to build a campground from scratch and actually make it work. In just a couple of months since their grand opening, Camp Quitcherbitchin went from 80% OTA bookings to 80% direct, built a following of 17,000 people, landed sponsorships from Pepsi and Twisted X, and is already seeing guests come back 10 times. We get into influencer strategy, corporate retreat affiliate programs, and why creating a real destination changes everything about your occupancy numbers.