Everybody can be creative if they push fear aside. Take Louis McConnell. He has always believed in self-discovery through hard and unfamiliar situations – from amateur MMA to quitting his insurance gig to go work in a factory with more time to mountain bike. That’s how he met Alex, who took a chance and offered him a copywriter gig, zero experience and all. Hear how this experiment started, what it’s taken for Louis to prove himself as a creative and why it’s important to be yourself 100% of the tim