The Associated

From Pandemic Pivots to Political Power - The New Blueprint for Apartment Associations - Russ Webb, Executive Director, Bay Area Apartment Association


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We catch up with a craft beer-loving, AI-using Executive Director who knows a thing or two about leading through change. From championing advocacy to launching middle school outreach, he’s doing apartment association things differently—and it’s working. In this episode of The Associated, we talk with the Executive Director of the Bay Area Apartment Association, Russ Webb, who's redefining what association leadership looks like in 2025 and beyond.

We dive into:

  • Advocacy and protecting the multifamily industry.
  • Past Presidents still having a role to play.
  • Engaging with students as early as middle school.
  • Pandemic-era pivots that led to record-breaking growth and member engagement.
  • What's outdated in association management and bold ideas to adapt.

This conversation is a must listen for anyone ready to challenge the status quo, embrace innovation, and build a stronger, more connected multifamily future.

Guest Bio:

Russ Webb is a craft beer and M&M's lover from Georgia who loves to travel. He does some speaking, juggling, magic with a black belt in sarcasm. He's also an iPad junkie.

A native of Atlanta (okay, technically Mableton, GA), Russ attended the University of Georgia & Georgia State University before embarking on a career in the hospitality business working for an international airline, a cruise line, a travel company and a convention center…not to mention a stint as a professional high diver! 

After 9 years in hospitality he made the switch to association management in 1998 and is currently serving as the Executive Director of the Bay Area Apartment Association covering the most beautiful part of Florida. 

Russ teaches classes about how to make your mobile device the most productive tool ever and loves blowing people away with fun tips/tricks and amazing apps. Russ also has a passion for customer service & social media, and showing companies how to make the most of their online presence by embracing the opportunity to interact with your customers and prospective customers in a fun way. Russ honestly believes that every day is a GREAT day and his enthusiasm, optimism (and sarcasm) will help you laugh and learn at the same time.

Connect with Russ on LinkedIn HERE.

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Bryan Holladay on LinkedIn: www.linkedin.com/in/bryan-holladay-10003219

Todd Whitlow on LinkedIn: www.linkedin.com/in/todd-whitlow-b7800529

CLTPR Management on LinkedIn: www.linkedin.com/company/cltpr-management

CLTPR Management Website: www.cltprmanagement.com

The Associated Podcast: www.cltprmanagement.com/pod

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The AssociatedBy CLTPR Association Management