Why is lead capture an afterthought for so many exhibitors?

Instead it's the whole point of exhibiting in the first place – or at least should be!

There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.

Michelle Harman joins us in this episode to offer expert perspective on:

• How the lead capture process has evolved in recent years
• Where it still needs improvement
• Which key mindset exhibitors need to shift
• What a dream lead management process could look like
• How to streamline follow-up