Map the Gap by Vicinia.io

From Parking Lot to Purchase — Rethinking the Retail Journey


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In this episode of Map the Gap, we explore a critical question for every mall operator, retail experience manager, and commercial space planner:

How easy is it for your visitors to actually find what they came for?

From parking headaches to confusing floor plans, poor navigation doesn’t just frustrate shoppers — it costs businesses valuable conversions. But there’s a smarter way forward.

Join us as we unpack how digital mapping, virtual tours, and smart kiosks are transforming retail spaces into intuitive, visitor-friendly environments that guide, inform, and engage from the very first step.

Tune in to learn:

  • Why lost visitors = lost revenue
  • How digital wayfinding boosts satisfaction and dwell time
  • The power of integrating parking availability, ADA-compliant routes, and shopper intent into your navigation strategy

🛍️ Because in retail today, experience is everything — and the journey matters just as much as the destination.

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Map the Gap by Vicinia.ioBy Ally S