In this episode of LifeLong Customer, host Brad Hammond sits down with Avi Singer, the CEO of showd.me, to explore his journey from the world of human resources to pioneering a compliance training platform. Avi shares his experience of experimenting with informal social learning within organizations and how it led to the inception of showd.me in 2013.

Initially focusing on peer-to-peer and social learning, Avi later made a pivotal decision in 2016 to pivot towards compliance training, targeting healthcare organizations, home care, skilled nursing, and assisted living facilities.

Avi reveals the strategy behind showd.me's growth, emphasizing the importance of building confidence and strong customer relationships. He stresses the significance of "nailing it before scaling it" and shares the key factors that contributed to the company's success. The episode delves into the role of mentors and advisors in a CEO's journey and the valuable lessons Avi learned along the way.

Brad and Avi also explore the power of LinkedIn as a platform for showcasing industry knowledge and building a strong brand. Avi shares insights on leveraging LinkedIn content to establish credibility and engage potential customers in the compliance and HR space.

If you're looking for inspiration and guidance on navigating the world of compliance training and building lifelong customer relationships, this episode is a must-listen. Tune in to discover Avi's entrepreneurial journey, growth strategies, and valuable advice for anyone in the HR and compliance industry.