What The Frac? | Your Fractional Executives

From Personal Brand to Personal Influence: Toni Brown on Visibility, Storytelling & Authentic Leadership


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What’s the real ROI of your personal brand?

In this powerful episode of What The Frac? Live, personal brand strategist Toni Brown breaks down how entrepreneurs—especially women—can build authentic personal brands that drive visibility, trust, and revenue without becoming influencers.

Hosts Nicole and Tamara explore:

  • The real difference between branding and personal branding

  • Why personal branding matters for investors, founders, and CEOs

  • The shift from branding to influence—and why it’s critical

  • How to create boundaries between your personal life and brand

  • Storytelling strategies that connect, convert, and inspire

  • Content creation tips for introverts and non-creators

Whether you’re raising capital, building community, or trying to stand out in your space—this episode will help you build a brand that feels right and gets results.


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What The Frac? | Your Fractional ExecutivesBy Nicole Zeno and Tamara Laine

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