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From Personal Trainer to Franchise CEO | Devan Gonzalez
In this podcast episode, Anthony Amunategui interviews Devin Gonzalez, the founder of a fitness franchise, discussing the challenges and processes involved in starting and running a franchise. They explore the importance of real estate negotiations, construction management, hiring the right team, and the transition from being a personal trainer to a CEO. The conversation emphasizes the need for a supportive franchise system that guides entrepreneurs through the complexities of starting a business, ultimately aiming for a successful and sustainable operation.
Special Guest:
Devan Gonzalez is the founder and CEO of Strive 11 Fitness, a rapidly growing fitness franchise built on grit, systems, and a passion for helping others transform. Starting as a personal trainer, Devan scaled his business into a multi-location brand by focusing on leadership, mindset, and operational excellence. He’s also the host of The Mindset Cafe podcast, where he shares real-world strategies on entrepreneurship, personal growth, and communication. Devan’s mission is to empower others to overcome limiting beliefs and build lives—and businesses—rooted in purpose and discipline.
Chapters:
00:00: Introduction to Franchise Opportunities
02:57: The Entrepreneurial Journey and Overcoming Challenges
06:09: Real Estate Negotiations and Finding the Right Location
08:52: Construction Management and Avoiding Common Pitfalls
11:58: Hiring and Building a Successful Team
17:59: Transitioning from Personal Trainer to CEO
23:52: Conclusion and Call to Action
DEVAN'S INFO:
Website:
https://www.devangonzalez.com/connect
Instagram:
https://www.instagram.com/devan.gonzalez/
LinkedIn:
https://www.linkedin.com/in/devangonzalez/
Podcast:
https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
View all episodes
By Anthony AmunateguiIn this podcast episode, Anthony Amunategui interviews Devin Gonzalez, the founder of a fitness franchise, discussing the challenges and processes involved in starting and running a franchise. They explore the importance of real estate negotiations, construction management, hiring the right team, and the transition from being a personal trainer to a CEO. The conversation emphasizes the need for a supportive franchise system that guides entrepreneurs through the complexities of starting a business, ultimately aiming for a successful and sustainable operation.
Special Guest:
Devan Gonzalez is the founder and CEO of Strive 11 Fitness, a rapidly growing fitness franchise built on grit, systems, and a passion for helping others transform. Starting as a personal trainer, Devan scaled his business into a multi-location brand by focusing on leadership, mindset, and operational excellence. He’s also the host of The Mindset Cafe podcast, where he shares real-world strategies on entrepreneurship, personal growth, and communication. Devan’s mission is to empower others to overcome limiting beliefs and build lives—and businesses—rooted in purpose and discipline.
Chapters:
00:00: Introduction to Franchise Opportunities
02:57: The Entrepreneurial Journey and Overcoming Challenges
06:09: Real Estate Negotiations and Finding the Right Location
08:52: Construction Management and Avoiding Common Pitfalls
11:58: Hiring and Building a Successful Team
17:59: Transitioning from Personal Trainer to CEO
23:52: Conclusion and Call to Action
DEVAN'S INFO:
Website:
https://www.devangonzalez.com/connect
Instagram:
https://www.instagram.com/devan.gonzalez/
LinkedIn:
https://www.linkedin.com/in/devangonzalez/
Podcast:
https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast