The Shift with Ava Johanna

From Pilates to Presence: How Movement Professionals Stand Out Through Breathwork


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In this episode, Ava sits down with Alex Loeb, AOB graduate and Pilates instructor, to explore how movement professionals can leverage breathwork to create transformational experiences—not just classes.

In a saturated fitness market, how do you actually stand out? Alex discovered the answer: breathwork. After four years of personal practice, she brought breath into her Pilates studio, created Pilates X Breath, and launched Empower and Restore — a community for women with chronic illness.

You'll hear:

  • Why Pilates is the perfect gateway into somatic practice and nervous system literacy
  • The difference between teaching a class and curating an experience
  • How emotional safety in a facilitation space changes everything
  • What surprised Alex most about the AOB training (hint: it wasn't just the techniques)
  • How to stand out in your industry by bringing your whole self to your work

Perfect for: Movement professionals, coaches, facilitators, and anyone building a brand through embodiment.

Connect with Alex:

Instagram: @alexloeb (one word)

Classes: Activate House, Bird Rock & North Park locations (San Diego)

Tuesday mornings at North Park | Thursday nights at Bird Rock (Pilates X Breath format)

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The Shift with Ava JohannaBy Ava Johanna Pendl