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From Pitch-Side Physio To Scalable Digital Triage For Musculoskeletal Health with Peter Grinbergs
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If you could cut months of waiting into minutes of meaningful help, how much would outcomes improve? We sit down with Peter Grinbergs, co-founder of EQL and former elite sport physio, to unpack how musculoskeletal care can be faster, safer, and more equitable when data, design, and clinicians work together.
Peter traces the path from pitch-side rehab—where variables are controlled and recovery is predictable—to everyday healthcare, where duplication and delay often end with a late “do exercises at home.” EQL’s FIO platform tackles that gap with intelligent digital triage grounded in evidence and governance. People get rapid guidance, many can start supported self-management immediately, and those who need escalation move smoothly to the right clinician. The result: compressed time to value, consistent safety, and measurable impact across populations.
We also go deep on the system-level shifts: moving from reactive services to prevention, and from transactional billing to value-based models that align payers, providers, and patients. Peter shares how enterprise buyers are raising the bar for 2025—demanding transparent outcomes, responsible AI, and better member experience—while EQL scales to around 25,000 assessments per month with no detectable digital divide. Expect candid insights on regulation, bias mitigation, clinician-in-the-loop design, and a roadmap that includes enhanced triage and early digital twin work to personalise prevention and rehab.
If you care about MSK access, health equity, and technology that proves its worth, this conversation offers practical lessons and a hopeful vision. Enjoy the episode, then share it with a colleague, subscribe for more conversations with health innovators, and leave a review to tell us what you want to hear next.
Guest Biography
Peter Grinbergs is a physiotherapist-turned-health-tech founder and the co-founder of EQL, creators of the Phio platform — a digital triage and self-management tool for musculoskeletal health. Drawing on his early career in elite sport and his experience building nationwide physio services, Peter brings deep clinical insight to the digital transformation of MSK care. His mission: make high-quality, data-driven musculoskeletal support accessible to everyone, everywhere.
Contact Details / Social Media Handles
- 🌐 Website: https://eql.ai
- 🔗 LinkedIn (Personal): https://www.linkedin.com/in/peter4healthcare/
- 🏢 LinkedIn (Company): https://www.linkedin.com/company/eql-ai/
- X: https://x.com/EQL_AI
About Dr Andrew Greenland
Dr Andrew Greenland is a UK-based medical doctor and founder of Greenland Medical, specialising in Integrative and Functional Medicine. With dual training in conventional and root-cause approaches, he helps individuals optimise health, performance, and longevity — with a focus on cognitive resilience and healthy ageing.
Voices in Health and Wellness features meaningful conversations at the intersection of medicine, lifestyle, and human potential — with clinicians, scientists, and thinkers shaping the future of care.
🔗 Connect with Dr Greenland:
- LinkedIn: https://www.linkedin.com/in/dr-andrew-greenland-977b2624/
- Website: https://www.greenlandmedical.com
💌 Join the mailing list for new episodes and exclusive reflections:
https://subscribe.voicesinhealthandwellness.com
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By Dr Andrew GreenlandSend us a text
If you could cut months of waiting into minutes of meaningful help, how much would outcomes improve? We sit down with Peter Grinbergs, co-founder of EQL and former elite sport physio, to unpack how musculoskeletal care can be faster, safer, and more equitable when data, design, and clinicians work together.
Peter traces the path from pitch-side rehab—where variables are controlled and recovery is predictable—to everyday healthcare, where duplication and delay often end with a late “do exercises at home.” EQL’s FIO platform tackles that gap with intelligent digital triage grounded in evidence and governance. People get rapid guidance, many can start supported self-management immediately, and those who need escalation move smoothly to the right clinician. The result: compressed time to value, consistent safety, and measurable impact across populations.
We also go deep on the system-level shifts: moving from reactive services to prevention, and from transactional billing to value-based models that align payers, providers, and patients. Peter shares how enterprise buyers are raising the bar for 2025—demanding transparent outcomes, responsible AI, and better member experience—while EQL scales to around 25,000 assessments per month with no detectable digital divide. Expect candid insights on regulation, bias mitigation, clinician-in-the-loop design, and a roadmap that includes enhanced triage and early digital twin work to personalise prevention and rehab.
If you care about MSK access, health equity, and technology that proves its worth, this conversation offers practical lessons and a hopeful vision. Enjoy the episode, then share it with a colleague, subscribe for more conversations with health innovators, and leave a review to tell us what you want to hear next.
Guest Biography
Peter Grinbergs is a physiotherapist-turned-health-tech founder and the co-founder of EQL, creators of the Phio platform — a digital triage and self-management tool for musculoskeletal health. Drawing on his early career in elite sport and his experience building nationwide physio services, Peter brings deep clinical insight to the digital transformation of MSK care. His mission: make high-quality, data-driven musculoskeletal support accessible to everyone, everywhere.
Contact Details / Social Media Handles
- 🌐 Website: https://eql.ai
- 🔗 LinkedIn (Personal): https://www.linkedin.com/in/peter4healthcare/
- 🏢 LinkedIn (Company): https://www.linkedin.com/company/eql-ai/
- X: https://x.com/EQL_AI
About Dr Andrew Greenland
Dr Andrew Greenland is a UK-based medical doctor and founder of Greenland Medical, specialising in Integrative and Functional Medicine. With dual training in conventional and root-cause approaches, he helps individuals optimise health, performance, and longevity — with a focus on cognitive resilience and healthy ageing.
Voices in Health and Wellness features meaningful conversations at the intersection of medicine, lifestyle, and human potential — with clinicians, scientists, and thinkers shaping the future of care.
🔗 Connect with Dr Greenland:
- LinkedIn: https://www.linkedin.com/in/dr-andrew-greenland-977b2624/
- Website: https://www.greenlandmedical.com
💌 Join the mailing list for new episodes and exclusive reflections:
https://subscribe.voicesinhealthandwellness.com