Looking Backward

From Pixels to Partings: $3m/year Funeral Home SaaS

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Will Chang from Parting Pro discusses the challenges of the funeral home industry and how his company is bringing modern tools to an antiquated industry.

He shares his background in computer graphics and his experience working in China. Will also talks about his time at Fundly and his obsession with Y Combinator content. Will Chang shares his journey from working at Fundly to starting Parting Pro, a SaaS platform for funeral homes.

He discusses the challenges and lessons learned along the way, including the importance of evaluating startups based on their actual performance rather than brand names.

Will explains how Parting Pro evolved from a marketplace model to a SaaS product, focusing on the needs of funeral homes and offering services such as e-commerce, website development, and SEO.

He also highlights the role of accelerators in shaping the company's growth and the future potential of AI in the funeral industry.


Takeaways

  • The funeral home industry is antiquated and in need of modernization.
  • Parting Pro is bringing modern tools and technology to the funeral home industry, streamlining processes and improving the customer experience.
  • Will Chang's background in computer graphics and animation has influenced his approach to product development and user experience.
  • Working in China provided valuable insights into the startup ecosystem and the challenges of doing business in a different culture. Evaluate startups based on their actual performance rather than brand names.
  • Understand the pain points of your target customers and build a product that addresses those needs.
  • Consider pivoting your business model to better serve your customers and achieve profitability.
  • Building relationships and seeking support from investors and accelerators can be crucial for startup success.
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    Looking BackwardBy Chad Sakonchick
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